Nicolaj also disagrees when people describe Ganni as having had “stellar growth” over the last few years. It’s a very democratic, honest price point,” Nicolaj says. Ganni is a label that is run by a powerful pair, who will do everything it takes to keep it as true to itself as it can be. Toda la información, avances y rumores sobre El tercer día. In fact, he believes that their pricing system is one of the biggest challenges Ganni faces. Corrientes decorativas, firmas de moda, it girls y hasta el secreto de la felicidad llega importado desde el norte de Europa. Ultimately, that's what makes it so special; that's the real reason that everyone wants to be a Ganni girl. Hemant & Nandita 1. Shop with HEWI and save up to 80% on original retail price. From fashion labels to beauty brands, find more to love up to 65% off. Si bien no es etiquetable como «barata», sí se trata de una marca aspiracional pero asumible, más aún teniendo en cuenta que la etiqueta abandera la sostenibilidad y produce con conciencia. Naomie Harris, Anna Maxwell Martin, Kolade Agboke, Josef Altin, Claire Benedict, Janine Birkett, Nicholas Beveney... 2007 Piratas del Caribe: En el fin del mundo GANNI | Shop the newest collections and get access to exclusive capsules at GANNI.COM | FREE SHIPPING FREE RETURN SERVICE The couple has used their experience – Ditte as a buyer and Nicolaj in the tech world – to create a plan that will work in the long term, even if that means saying no to sales now. As Scandinavian street-style favourite Ganni announces plans to open its first London store next year, we revisit our September 2018 interview with the couple behind it. “I think with those A-list celebs, they are up there and you can’t relate to them, but with influencers, it’s different,” Ditte adds. Si bien Escandinavia sigue siendo el principal mercado de la marca, que representa el 38% de los 55 millones de euros que facturaron el año pasado, Ganni está en una fase de expansión a nivel global. “Nothing would be easier than selling very expensive dresses because it would make you cool overnight,” Nicolaj laughs. But another reason so many of us are willing to spend our money there? A pesar de que la marca presenta sus colecciones en la semana de la moda de Copenhague, sus precios no llegan a ser tan elevados como los de otras etiquetas de culto o diseñadores con este tipo de posicionamiento. La marca no deja de acaparar titulares estos días en los medios estadounidenses porque esta misma semana abre su primera tienda en Nueva York e inaugurará otra en Los Ángeles a finales de mes. Encuentra increíbles descuentos en las piezas más exclusivas de Ganni para mujer con envío express devolución gratuita ️pago seguro ️ Margot Robbie, Kate Bosworth, Pippa Middleton, Selena Gomez o Alexa Chung son algunas de las celebrities que han popularizado sus diseños, amén de una horda de influencers que van desde las representantes del estilo escandinavo más famosas de Instagram como Pernille Teisbaek, a otros rostros con tanto predicamento digital como la alemana Veronika Heilbrunner, Linda Tol o Tiffany Hsu, aglutinadas en Instagram bajo el hashtag de rigor #GanniGirls. Su desembarco estadounidense ha venido acompañado del fichaje de un equipo femenino (Louise du Toit, Shila Gaonkar, Brooke Huseby, Imani Randolph, Katy Russ y Jess Green) que, además de pilotar áreas como desarollo de negocio o comunicación, encarnan en sí mismas los valores Ganni. It’s no longer an even playing field, but with us, it’s very, very dynamic.”. She is a girl who is confident in her own skin and is relaxed about fashion. Discover new and alternative brands all in one place. This is no truer than when you look at their journey with social media and influencers. “Is our success down to this? Las 'influencers' Emili Sindlev, Thora Valdimars y Jeannette Madsen, tres de las #GanniGirls. Sus vestidos de flores, las camisetas con mensaje o la particular forma en la que mezclan estampados a priori tan alejados del minimalismo nórdico como el leopardo o los cuadros flúor le han valido el reconocimiento y la atención global. Ver los perfiles de las personas que se llaman Helen Harries. They didn’t sell and I think it was because my heart wasn’t in it. We would like to show you a description here but the site won’t allow us. This season's range offers a selection of animal print accessories including chic bags and an array of statement Ganni dresses, skirts and tops. The label is revered for its fresh and effortless approach to design, based on how the creative director herself would want to dress. House of CB 2. El vínculo que crean con sus potenciales compradores por esta vía es más auténtico y fiel a su deseo: ampliar horizontes sin perder autenticidad. Creating collections that are effortless and unique, Ganni is the label we want to be wearing every day. Elige la prenda perfecta para ti: ¡devolución fácil y gratuita, entrega en 48 h y pago seguro! The effortless approach to design reflects the laid-back attitude of Copenhagen itself; a city that eschews trends, and instead chooses to celebrate individual style. Featuring all the latest fashion trends and styles from your favorite designers and most trusted brands. “We need to keep distribution tight and relevant,” he says. Very consensus driven and very Danish.”, A post shared by Pernille Teisbaek (@pernilleteisbaek). Maria Grazia Chiuri on the women who inspire her, Simone Rocha's collection for H&M is here, The best new-season fashion & jewellery campaigns, HARPER'S BAZAAR, PART OF THE HEARST UK FASHION & BEAUTY NETWORK. Why does Scandi style have such global appeal? The RealReal is the leader in authenticated luxury consignment. Earn Rewards points when you shop and gain access to exclusive benefits. But, is it even achievable? Ditte remembers that the first A-list celebrity to wear the brand was Rihanna. We sat down with creative director Ditte and CEO Nicolaj to try and make sense of their success. We just did it because we felt that it was right. Foto: Getty. Harris Tapper 1. 8 lessons in mastering Scandi street style, Ganni, ASOS and Zara pledge to go green by 2020. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Contra todo pronóstico, Ganni ha cambiado mucho y para bien en los últimos años. House of Harlow 1. Hos Campingudstyr.dk har vi altid masser af gode tilbud på campingudstyr. Discover the world of GANNI. Ganni Women's Hats Find hats, glasses and socks that typify the Scandinavian label's bold, clean aesthetic in our edit of Ganni accessories. La política de precios ha influido no solo en su éxito, sino también en su viralidad. Join Facebook to connect with Helena Gannon and others you may know. So, how did they do it? Y luego quizá para tus amigas, pero nunca para un hombre», defiende Reffstrup, directora creativa de la firma. Why are Black women paid less as influencers? https://media.lanecrawford.com/_assets/dist/img/logo.png Lane Crawford Luxury Is Now Online. This is the same product, why has the price changed?’ For me, I don’t want to do that – every time I see a girl wear Ganni, it makes me happy. Enjoy Quick Delivery and FREE Returns on All Orders Ganni Initially formed from the idea of trying to create the perfect cashmere knit, Ganni has grown at an exponential rate, becoming a label that women instinctively reach for day in, day out. Join Facebook to connect with Helen Harris and others you may know. Shop GANNI at Harrods. “Sometimes you will have a girl with around 4,000 followers who lives somewhere outside of Copenhagen and she will sell hundreds of things. Hansel & Gretel 3. I want it to be able to appeal to all different kinds of women.”. “We didn’t actually know that you couldn’t build a brand with the retailers we wanted to work with at this price point. Chicas sin miedo a mezclar un vestido sofisticado con unas zapatillas de deporte o a combinar colores y estampados llamativos. Changing their prices, however, was not an option for the couple for a number of reasons. Fanning apareció por primera vez en el medio cinematográfico cuando tenía dos años de edad, interpretando la versión joven del personaje de su hermana en I am Sam (). It is a lot easier to have a conversation with cool people about your product when it is expensive. Las ubicaciones potenciales de cara al futuro incluyen París, Ámsterdam y Berlín en Europa». Esa es precisamente una de las claves de su éxito: rodearse de un buen tropel de chicas fieles a la estética de la marca que, más allá de las acciones de marketing concretas, hacen las veces de embajadoras en las redes sociales y en la vida real. Helen Cherry 1. Everyone was doing neon colours and I really didn’t like them, but I decided to put some into the collection. Copenhague ya puede presumir de ser la quinta capital de la moda y firmas como Cecilie Bahnsen (la nueva favorita en el muro de inspiración de Zara) o Saks Potts (detrás de los coloridos abrigos de pelo que incluso ya ha llevado Rosalía) se han hecho un merecido hueco en el panorama fashionista. The Danish brand – which was revamped by husband-and-wife duo Ditte and Nicolaj Reffstrup nine years ago – began to slowly make waves in the fashion industry before eventually becoming the designer label that every girl on your Instagram feed worth following, was wearing. Foto: Getty. This content is imported from Instagram. When you send GANNI a job application, your personal information will be processed in accordance with current personal data legislation. Gucci 2. Mary Elle Fanning (Conyers, Georgia; 9 de abril de 1998), más conocida como Elle Fanning, es una actriz y modelo estadounidense.Es la hermana menor de la también actriz, Dakota Fanning. En este sentido Ganni es más bien un Maje o un Sandro danés (firmas que, por cierto, también cuentan con el respaldo de la sociedad L Catterton). “We didn’t realise this at first, but it has kept us really interested in one another and it has kept our relationship alive. Støtte til Kongsberg Jazzfestival. I.AM.GIA 2. Shop the newest collections and get access to exclusive capsules at GANNI.com. GANNI is ‘Scandi style 2.0’ – a new era of Scandinavian style full of unexpected details and personality. Hacían jerséis de cashmere de buena calidad, sí, pero su apuesta no suponía nada nuevo bajo el sol. View the profiles of people named Helena Gannon. Lo más barato de su web son los accesorios (a partir de los 16 euros que cuesta un coletero), pero es posible hacerse con una de sus codiciadas camisetas por 89 euros o con uno de sus vestidos a partir de los 139. Ginger and Smart 5. ISSY 6. “I don’t think we are growing that fast. INNLEGG: - Oppbygginga i landet er tufta på demokratiske prinsipp, dette gjeld òg for kulturlivet. Maintaining this difficult balance and strict distribution strategy, while also managing to sell enough is very tricky, they explain. “You can obviously find cool and stylish people everywhere, but it’s not just a matter of style, it is about how confident these women are,” Nicolaj says. If your product is expensive, it is inherently exclusive. Las escandinavas y su metro setenta de minimalismo perfectamente estudiado son el espejo en el que todos quieren mirarse. Ganni. Enjoy Quick Delivery and FREE Returns on All Orders. Foto: Ganni. Net-a-Porter has increased its buy by over 800 per cent since launch and will increase it further next season, which is a very similar story at Browns. “We’ve been really lucky to have support from these girls,” Ditte adds. Foto: Getty. For this reason, the company chose to drop 100 accounts this year, including one online retailer that made up 10 per cent of the company’s total sales. Looking to seek a more effortless and playful approach to design, the Copenhagen-based brand aims to avoid "strict dogmas or rules, but with room for personality, contrasts and experimentation." 1.000,- This desire has partly been the product of the success of brands like Ganni, and has also – as a movement – helped to add to the brand’s appeal. Isla 2. “Of course I get inspired by what is happening around me all the time, but equally, I am not looking in trend books. Enjoy Quick Delivery and FREE Returns on All Orders. It has to be relevant to your audience,” he says. «Para mí esto va de vestirse para una misma, eso es lo primero. Contra todo pronóstico, Ganni ha cambiado mucho y para bien en los últimos años. Nicolaj, however, does not agree. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Tanto revuelo despertó el interés de L Catterton, una sociedad inversora vinculada al grupo LVMH (al que pertenecen firmas de lujo como Louis Vuitton, Dior o Celine) que adquirió el 51% de las acciones de la empresa a finales de 2017. We are nine years down the road and we did around £35 million last year. La alemana Veronika Heilbrunner con la camiseta de Ganni que se hizo viral hace unos años. 【阪急百貨店公式通販サイト】レディースのショップ一覧ページです。hankyu fashionは、阪急百貨店で取り扱う人気ブランドのレディースファッションをご購入いただける通販サイトです。阪急阪神百貨店のカードが使えてお得にお買い物が可能！ Credited with reinventing Scandinavian style, Copenhagen-based label Ganni was established in 2000 by husband-and-wife team Ditte and Nicolaj Reffstrup. Ganni needs to be sold through the appropriate curated stores (like for example, Net-a-Porter, Matches and Browns) because it needs to feel exclusive, otherwise it loses its appeal. When speaking to the couple, it's clear that a lot of their brand’s success stories come from being authentic with what they put out there. And, when you look at how these ‘Ganni girls’ can influence sales, there is further proof that the brand’s following want things to be relevant and authentic. Ganni 10. “We knew girls like Pernille [Teisbeak], Camille [Charriere] and Veronika [Heilbrunner] personally and we were watching very closely at what was happening as these girls’ blogs eventually evolved into the phenomenon that Instagram is today. Descubre todo sobre los actores de la serie y las novedades de la temporada. Womenswear ready-to-wear buyer, Jennifer Bishop told us: "Ganni girls know what they want and dresses continue to be the success story. Ganni is undoubtedly one of the most exciting labels to have come out of the last decade. Of course, in this sense, it is very helpful that the CEO and the creative director are married. Únete a Facebook para estar en contacto con Helen Harris y otras personas que tal vez conozcas. Hemant And Nandita 1. Alexander er uddannet fra Danmarks Medie- og Journalisthøjskole, og i sin praktiktid var han på Jyllands-Posten i halvandet år. As a sustainable company, we give new life to pieces by brands from Chanel to Cartier, and hundreds more. Ganni needs to be sold through the appropriate curated stores (like for example, Net-a-Porter, Matches and Browns) because it needs to feel exclusive, otherwise it loses its appeal. This feeling of authenticity appears not just to be at the heart of the way they decided to run the business, but also central to how Ditte designs the collections. Look for patterns such as florals, polka dots and iconic gingham check on hair accessories and laptop cases, as well as bucket hats made from tie-dye cotton and patent fabric. Credited with reinventing Scandinavian style, Copenhagen-based label Ganni was established in 2000 by husband-and-wife team Ditte and Nicolaj Reffstrup. Shop Your Way, Anytime, Anywhere. Shop your style at Shopbop.com! The label is revered for its fresh and effortless approach to design, based on how the creative director herself would want to dress. Printed T-shirts, effortless wrap dresses and must-have cowboy boots are just a few of the items that fill a GANNI Girl’s wardrobe. It’s interesting because it’s all about relevance. Hacían jerséis de cashmere de buena calidad, sí, pero su apuesta no suponía nada nuevo bajo el sol. Cuando Ganni nació en el año 2000 nada apuntaba a que se convertiría en una de las marcas más estimulantes del panorama global. Cuando Ganni nació en el año 2000 nada apuntaba a que se convertiría en una de las marcas más estimulantes del panorama global. Available at great prices with fast delivery. 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